Goodbye SmartTrade App, Hello SimplyPayMe

This spring SmartTrade App underwent a rebrand and emerged with a new name. From 17th April 2020, the company has become known as SimplyPayMe. 

But the good news is, it’s only our name that has changed and it’s still business as usual. 

What’s in a name?

SmartTrade App has served us well over the years, but it doesn’t really reflect what we do now. At least, not that clearly. SimplyPayMe, on the other hand, does. Our mission has always been to help SMEs build their businesses by streamlining the most fundamental of services – invoicing and payments. We do it simply, effectively, and cost-effectively. We think that our new name suggests all of that. 

So, we’ve gone for a bit of a rebrand. 

Kent Vorland, Chief Executive Officer at SimplyPayMe, explains further: ‘SimplyPayMe has evolved dramatically during the last decade. We’ve worked hard to discover what SMEs need and how we can help them achieve it. Although the company has grown, our focus has remained the same. And that’s why we felt that our name should reflect exactly what we do as a brand. SimplyPayMe couldn’t be much clearer.’

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