Maggi, May 31, 2016
Almost any small business will benefit from added mobility—from beauticians to builders, from aestheticians to electricians, being able to take your business on the road will help you get more customers and serve them better, too.
Even if you primarily do business from a single brick-and-mortar location, you’ll want to be at least somewhat mobile, because you’ll improve the efficiency of running your business, which is good for everyone. But how do you get to be a mobile business?
The first step is to embrace cloud technology. It can be a bit intimidating, but it’s a crucial step, because having your entire business available to you wherever you are means you can be running your business—and, therefore, making money—when you’re on the go.
Embracing the cloud doesn’t mean just keeping your documents in Google Drive—it means you should have online customer relations management software, cloud-hosted storage, online billing and payment capability, cloud-based scheduling software, and the ability to access anything else that you use regularly from anywhere. If you use it, make sure it’s available online.
When everything you need is online, you can work from anywhere, and often with just your smartphone. You can get in touch with your customers, manage your employees, update your financials, and do anything else you need to do to keep your business running smoothly.
It’s not just the cloud that makes your business, mobile, though; it’s also having the right devices to take advantage of it. If you’re on an old flip-phone, using a cloud-based CRM isn’t going to do you any good. Smartphones, laptops, and tablets are indispensable pieces of equipment for any business today, and that’s not likely to change.
Once you’re able to manage everything related to your business on the go, you should start thinking about how you can use that capability to better serve your customers. What can you do for them while you’re on the go that you couldn’t have done if your business wasn’t mobile?
The answer to this question really depends on your business. If you’re a beautician, maybe you can book and go to appointments while you’re away from your computer. If you’re a tradesman, maybe you can manage inventory and prioritize jobs from your phone. Take some time to think about how going mobile can benefit your customers, and then make it happen!
Any business can benefit from mobile payment options—if you can take a payment from the job site instead of having to invoice later, you’re doing your clients a great service, and you’ll probably improve your cashflow at the same time. The SmartTrade app, for example, lets you take credit and debit card payments while you’re on the go without investing in any extra hardware or paying for expensive contracts.
And that’s good for everyone.
So spend some time thinking about how your business can leverage becoming mobile, and start making it happen. Take advantage of the awesome technologies that are available to every businessperson, and use them to better serve your customers. Everyone wins!