When you think of your most important possessions as a business owner, what comes to mind? Your car or van? Your computer? Your tools? All of these are important, but your number one possession, the thing that’s most important in helping you run a successful business, is your phone.
The mobile phone has become pretty much a ubiquitous technology; you’d likely be hard-pressed to find anyone who doesn’t use one on a daily basis, and you probably don’t know very many people who don’t spend hours on one every day, whether talking, texting, browsing the internet, or conducting business.
Even more than communicating with your team and your clients—which is obviously a very important function—your phone keeps you connected to everything about your business, no matter where you are, and that’s what makes it so important.
This is especially true if you run most or all of your business software through the cloud; you can access invoicing, payroll, email, instant messages, parcel tracking, purchasing, and anything else you could possibly need to run your company. If it can be done on a computer, it can almost certainly be done on your phone.
And having access to all of this functionality is becoming increasingly important. As other business owners get more connected, they can offer faster and more efficient services, and if you can’t match them, you’re going to fall behind.
But there’s also the possibility of not just staying caught up to, but surpassing, your competitors by taking full advantage of your phone. For example, if you’re able to access customer billing histories from the job site, you’ll be able to conduct business faster, and that’s better for everyone. If a customer calls you with a question about their invoice while you’re away from the office, and you can pull up the document and quickly get them the information they need quickly, they’re going to have a positive experience.
And if you can accept a credit card payment directly from your phone while you’re at the job site, you’re going to show your customer that you value their time, that you’re taking advantage of the latest technology to improve your business, and that you’re a serious, professional business owner. There’s really no downside there.
So if you aren’t taking full advantage of the power of your phone, you’re missing out. You can start by downloading the SmartTrade app, the best way to take credit and debit cards from your mobile without a contract or monthly fees. And from there, you start turning your phone into the powerhouse it should be!
Image credit: Omar Jordan Fawahl.