For years’ card payments had been restricted to flimsy hardware and card reader machines. PDQ machines, portable card machines, heavy card reader machines were the only real options. The cost? Big. The inconvenience? Massive. It came to the point where businesses had stopped taking card payments altogether because it was just too expensive. You needed a merchant account, you needed to pay for PCI, you needed to have a card reader. You might have needed to pay more to take a certain type of card like an Amex or have to pay more just to take a card payment over the phone. There were no credit card readers for small businesses. It just didn’t work.
This was becoming a growing issue, because the preference for paying by card was growing, fast. Businesses were losing out on revenue by not having this option available. BACS, Cash, Cheque? These were slowly fading out and the demand was growing, the supply for a solution was not.
Then contactless came into play and credit card payments were becoming an even more frequent option. Companies like WorldPay, PayPal and iZettle had come into the market with mobile payment solutions of their own, which still incorporated the need for a card reader. The problem of inconvenience had dropped slightly, but the problem of price was still very prevalent. You could now accept credit card payments on android or credit card payments on iPhone. They had finally created credit card readers for smartphones and were fighting it out to become the best mobile credit card processing system on the market, with no clear winner.
It took a while before we saw a real change in the market. Businesses didn’t only want to take mobile payments but also wanted to run their business mobile. This included doing their paperwork on the move and keeping track of jobs to maximise their efficiency. Unless you had 4 or 5 separate systems to deal with this and you paid a large amount of money, this wasn’t possible.
Enter SimplyPayMe App, finally a breakthrough was made. The card reader attached to the headphone socket of your phone? Gone. Receipt printers? High transaction fees? Gone. It’s the only app of its kind in the market which made it possible to take card payments and deal with all business administrative tasks straight from your smartphone. How does it work? The card reader is replaced by a very clever card scanner. It takes literally seconds for a card payment to be processed on the smartphone and it also gives you the flexibility to control how the card fee is paid. You may have visited a shop where they charged you an extra 50p to take a card payment or force you to meet a minimum amount to pay by card. SimplyPayMe App allows you to roll on the card fee or split it with your customer in a seamless way, saving businesses a lot of money. There is a flat rate for Accepting Visa, Mastercard and Amex and you do not need to pay more to take card payments over the phone or get paid by link.
What’s the future for card payments?
With Apple Pay and NFC emerging the way we can only really see hardware being eliminated completely. Cash will become a much more uncommon payment option, with Cheques disappearing and Bank Transfers having to find new ways of keeping up.
Almost any small business will benefit from added mobility
—from beauticians to builders, from aestheticians to electricians, being able to take your business on the road will help you get more customers and serve them better, too.
Even if you primarily do business from a single brick-and-mortar location, you’ll want to be at least somewhat mobile, because you’ll improve the efficiency of running your business, which is good for everyone. But how do you get to be a mobile business?
The first step is to embrace cloud technology. It can be a bit intimidating, but it’s a crucial step, because having your entire business available to you wherever you are means you can be running your business—and, therefore, making money—when you’re on the go.
Embracing the cloud doesn’t mean just keeping your documents in Google Drive—it means you should have online customer relations management software, cloud-hosted storage, online billing and payment capability, cloud-based scheduling software, and the ability to access anything else that you use regularly from anywhere. If you use it, make sure it’s available online.
When everything you need is online, you can work from anywhere, and often with just your smartphone. You can get in touch with your customers, manage your employees, update your financials, and do anything else you need to do to keep your business running smoothly.
It’s not just the cloud that makes your business, mobile, though; it’s also having the right devices to take advantage of it. If you’re on an old flip-phone, using a cloud-based CRM isn’t going to do you any good. Smartphones, laptops, and tablets are indispensable pieces of equipment for any business today, and that’s not likely to change.
Once you’re able to manage everything related to your business on the go, you should start thinking about how you can use that capability to better serve your customers. What can you do for them while you’re on the go that you couldn’t have done if your business wasn’t mobile?
The answer to this question really depends on your business. If you’re a beautician, maybe you can book and go to appointments while you’re away from your computer. If you’re a tradesman, maybe you can manage inventory and prioritize jobs from your phone. Take some time to think about how going mobile can benefit your customers, and then make it happen!
Any business can benefit from mobile payment options—if you can take a payment from the job site instead of having to invoice later, you’re doing your clients a great service, and you’ll probably improve your cashflow at the same time. The SmartTrade app, for example, lets you take credit and debit card payments while you’re on the go without investing in any extra hardware or paying for expensive contracts.
And that’s good for everyone.
So spend some time thinking about how your business can leverage becoming mobile, and start making it happen. Take advantage of the awesome technologies that are available to every businessperson, and use them to better serve your customers. Everyone wins!